Please check individual instructor's website regarding the textbooks for the courses you plan to take. The book listed here are found by some students to be useful, please use only as a reference.
| Book Title | Description | Retail Price/Link |
|---|---|---|
Google Advertising Tools |
Google Advertising Tools examines the business and technology behind making money with content and advertising on the web. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. | $29.99 Amazon.com |
Search Engine Optimization: An Hour a Day |
This book provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results. | Amazon.com |
Web Analytics 2.0 |
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. | $26.39 Amazon.com |
Inbound Marketing |
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. | $16.47 Amazon.com |
The Social Media Marketing Book |
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. It shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery | $13.59 Amazon.com |
Mobile Advertising
|
A practical guide to the emerging mobile advertising market. This book covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. | $19.77 Amazon.com |
Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
